About Us

We believe in family and we care about the health of our community. ​ The Athlete Factory is Humboldt County's first specialized sports training facility for top athletes. We have adult group fitness classes, adult recreational leagues and personal training. Our certified trainers help people reach their maximum potential. Simply put, we train smarter. ​ The Athlete Factory is home to our BEASTS Youth Basketball programs. Athletes start by participating in our BEASTS Youth Leagues, ages 5-13, learning the fundamentals of basketball. Our Team BEASTS AAU program introduces athletes to the next step and a higher level of play by competing with teams outside the Humboldt County area. One of goals is to help our athletes obtain an athletic scholarship and be ready to compete at the collegiate level.